Heck Sausages feature in Sun Magazine


Bedale AFC unveil wurst kit of season with SAUSAGE-themed away strip after being sponsored by Heck

Amateur outfit have cooked up a real treat for their fans with a saucy hot dog design for their second strip

By Jamie Gordon, from Sun Magazine

Updated: 27th July 2018, 11:34 am

BEDALE AFC have served up another shocking kit - a year after their sausage-themed travesty made headlines.

The amateur outfit are sponsored by banger producers Heck and have made a not-too subtle nod to the partnership.

After last year's garish outfit, they have chosen to go for a hot dog design, featuring a bun, sauce and sausage as well as the phrase "you'll never pork alone".

Heck have a factory nearby in North Yorkshire and will be delighted at the added attention.

Bedale count Simon Grayson - who left Bradford in May - and Northern Ireland international Michael Duff among their former players.

Incredibly fans ate up last season's design with the replica kits currently sold out and the unusual follow-up is likely to cause a similar storm.

Speaking in 2017, Chairman Martyn Coombs explained the decision and reaction to the ridiculous outfits.

He said: "As an amateur football club we rely on the generosity of local businesses to sponsor us, health and fitness you can appreciate is paramount, in the past we've been sponsored by Hall's Fish and Chip's of Bedale, R and R Ice Cream of Leeming Bar and now Heck sausages.

"I used to teach Andrew Keeble, the owner of Heck sausages and when they opened the new plant they were keen to get involved with the club, but obviously their marketing department wanted to make a statement.

"All the teams including the junior team play in green and yellow, so the change kit is the sausage one.

"We were a bit unsure at first but it’s had a phenomenal reaction."


Geoff Thomas