COAT Paints

Coat Paints: climate positive, premium paint.

‍Growth Mission: insert themselves as a challenger brand at the top end of the category.

‍How we Won Hearts: by celebrating that redecorating is about personal style and individuality, not following a ‘fad’.

‍How we Blew Minds: by positioning Coat as ‘This is the paint’, the brand that could make the most special, personal objects in your home really sing.

‍The Renaissance: 32% increase in organic web traffic, +20% retargeting revenue, 23% increase in CTR performance.

Hearts & Minds were the perfect choice for our debut TV campaign. Andy and the team understood our brand and our vision for the business straight away, and worked closely with us to turn that into high quality creative work that stands out in a busy ad break, and also represents our business perfectly.
ROB & ROB, FOUNDERS OF COAT PAINTS
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Pacemaker is a brand-focused business accelerator and incubator fund.

We work with early stage businesses to deliver breakthrough commercial moments, and unlock transformative levels of growth.

Projects are delivered in short sprints, against clearly defined commercial outcomes.

We believe in being true partners to businesses, and this extends to how we structure payments, or in some cases, make investments.

Pacemaker is open for applications.

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Dynamite:

The workshop that focusses hearts and opens minds.

Dynamite is a two-stage workshop that adds explosive energy to your team and your brand plans by exploring how best to win hearts and minds both inside and outside of your business.

We assemble special teams for each workshop to help unlock new thinking. From real customers, to semioticians or thought leaders in specific spaces. And, always with creatives in the room to help light the fuses of opportunity that surface.

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