OceanSaver: an eco-driven range of cleaning products.
Growth Mission: skyrocket sales and land an environmentally friendly laundry message.
How we Won Hearts: by understanding that the category was awash with dirty laundry demos. And noticing that sustainability messaging too often led with shame instead of hope.
How we Blew Minds: humour, crustaceans, storytelling and song made this brand’s first TV ad a success. ‘The Ocean will thank you’ drove awareness, education, consideration and ultimately sales.
The Renaissance: fastest growing dish tab in the UK, 100% YOY growth, 3x investor returns.